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Wonderful approach! As I read this I envisioned a pamphlet, a mailer or handout for small businesses, that would say exactly this. It'd also be good to have one of your future sessions videotaped (well edited with B-roll) showing small businesses engaged in your branding process. All that's down the road, but you've got the heart of it in this post.

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Thank you David. Yes, video is definitely in the plans.

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