It’s Time for a Laugh
The pace of change is inviting us to go within to find levity in absurdity
We live in a rapidly changing world, so fast that the magical is becoming real in a matter of weeks, not decades. Seth Godin recently posted this about a video that could not have been produced at any price 18 months ago, 18 weeks ago it would have taken a thousand hours, but today in a fraction of the time using AI.
It turns out there is a growing phenomenon of people making high six-figure incomes posting videos of their dogs. We have an actual word for it now: Dogfluencer.
Seems that large brands are willing to pay big bucks for these dog-obsessed owners to feature their products in videos posted to such places as TikTok and YouTube. The relentless drive for brands to gain eyeballs in a favorable light, pushing the needle of exponential revenue growth, combined with rapidly evolving technology platforms and the creativity of the also growing number of worker-bees who, well, don’t want to be worker-bees gives way to whole new streams of career opportunities.
Enter Samsung and their admission that they lied about the true nature of their cameras, that when people click a photo of the moon with their nifty new $1,200 phone that it’s actually sophisticated software that fabricates the details of the photo to make it look like their camera is some form of a miracle machine. So the question becomes, what is photography? That didn’t used to be a question of any seriousness even a year ago, but today . . .
What do AI generated videos, dogfluencers, and the Samsung lie have in common? That we are moving so fast that we have good reason to stop and have a good laugh. The magical becomes real, the seemingly magical is actually fake, and people can make $800k off their cute and cuddly four-legged companions.
Keep reading with a 7-day free trial
Subscribe to the DEEPER side of things to keep reading this post and get 7 days of free access to the full post archives.